eMAG app downloads exceed 1 million times, cleaning products are the most popular!

At present, Amazon's position in the world is still unshakable. However, in recent years, more and more e-commerce platforms have begun to emerge. For example, the rapid development of Romania's largest e-commerce platform eMAG has attracted the attention of many sellers.

According to statistics, as of the end of 2021, eMAG 's application downloads have exceeded 1 million times, an increase of 1.5 times over the same period in 2020. The download proportion of the Android system is as high as 80%, while the iOS system is only 20%.

Last year, cleaning products were the most popular purchases on the platform, and baby diapers also sold well. After the epidemic, people paid more attention to hygiene, so the sales of cleaning products also increased significantly.

At present, the European e-commerce market is favored by many Chinese cross-border e-commerce sellers. According to data from Ecommerce Europe , by the end of 2020, the European e-commerce market will reach 717 billion euros.

eMAG , a local Romanian e-commerce platform, has also developed rapidly with the help of the epidemic. According to statistics, in October 2021, eMAG 's monthly visits have reached nearly 80 million, 3 million users have installed the eMAG app on their mobile phones , and more than 500,000 potential consumers visit the platform every day. For a local e-commerce platform in a "small country", this is already a relatively impressive result.

In addition to Romania, eMAG has also developed well in Hungary. With its rich product categories and gradually improved logistics system, it has become the e-commerce app with the highest consumer satisfaction in Hungary . According to the latest data from GKI Digital , about a quarter of Hungarian Internet users have shopping apps installed on their phones , and eMAG is one of the most popular shopping apps.

Although the platform is relatively small in China, it also means that the competition is not that great. Sellers have a great chance of becoming top sellers and generating high sales by investigating and understanding local consumers, formulating appropriate marketing strategies and selecting products.

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