Omicron influences Christmas social life! British people prefer to wear pajamas during Christmas

On Christmas Eve this year, new variants of the Omicron virus began to appear in many regions of Europe. The extremely fast-spreading new coronavirus has basically become a major threat to people's social activities during Christmas.

During Christmas, which is winter in Europe, surveys show that British people prefer to watch Netflix and enjoy good wine and food in warm rooms, cozy lights, comfortable pajamas, and on the sofa, especially during Christmas . Some British people even said that what is a festive night without Christmas pajamas?

The editor also found the search trend of British pajamas in Google Chrome.

It can be seen from the search volume for pajamas in the UK that the search volume for pajamas has been rising since mid-November.

Coupled with the epidemic, more and more people are shifting their shopping methods from offline to online, and the development of social media has further promoted this trend. It is reported that after a retailer shared a picture of pajamas on Instagram , it received more than 21,000 likes and hundreds of comments.

Shoppers were stunned by the scenes and couldn't wait to buy comfy pajamas for the whole family .

@isobelanne2021 wrote: “Our family needs this.”

@kimberley_rosexx said: "Wow. Very Christmassy. "

As for the hot-selling styles, pajamas made of comfortable materials and decorated with candy, elk, Christmas elements or stripes are more popular among local consumers. Wearing such pajamas to celebrate Christmas with family adds a stronger Christmas atmosphere.

In general, the outbreak will stimulate people's online consumption. With the development of social platforms, more hot-selling categories will emerge . Of course, Google hot searches will also lead the hot-selling trend. Relevant sellers can pay more attention to the epidemic situation and consumption trends in the target market and make good marketing plans for their stores.

Omicron influences Christmas social

Christmas season: Pajamas are hot in the UK