Three new brands are being cracked down on counterfeiting and some sellers have received freeze notices

Let's first talk about a makeup tool - Beth Bender Beauty eyeliner mold. The brand of this mold is Beth Bender Holdings, LLC.

Beth Bender Beauty is a cosmetics company that sells eyeliners, eyebrow pencils, lipsticks, false eyelashes, makeup brushes, etc. In addition to eyeliner molds, Beth Bender Beauty has its own independent website and its own brand store on Amazon.

On Amazon, the prices of Beth Bender Beauty products mainly hover between $10 and $20. Among them, the most popular is its eyeliner stencils. One of the eyeliner stencils has received more than 1,500 reviews.

However, it should be noted that the company has registered "Beth Bender Beauty" as a word trademark in the United States, mainly for use in the cosmetics field. In addition, the following two are also not to be touched. Beth Bender Beauty has registered them as graphic trademarks.

Beth Bender Beauty has currently appointed the law firm Keener & Associates, PC to represent it, and the case number is 21-cv-6615.

This year is a period of recovery for the facial cosmetics market, especially the eye cosmetics market.

Research firm NPD said that the cosmetics market was hit hard during the worst period of the epidemic because lockdown measures restricted people's travel.

However, as the vaccination rate increases, people are returning to normal life, but since wearing masks is still a necessary protective measure, the eyes have become the focus of people's attention.

This has boosted the sales of eye cosmetics such as mascara, eyeliner, eye shadow, etc. Eyeliner molds like Beth Bender Beauty are a good helper for lazy makeup, and there has always been market space. But it must be said that many of these products are trademarked, so everyone needs to be on guard.

In addition to Beth Bender Beauty seeking a law firm to protect its rights, two animations have recently sought law firms to combat infringement, namely the animations Cocomelon and Bluey.

Cocomelon’s agent is EPS, and the case numbers are 21-cv-10327 and 21-cv-10328. On December 8, some sellers received a freeze notice.

It is understood that Cocomelon is a media program of an American YouTube channel. We all know that general animation products are copyrighted. Not only that, the plaintiff has also registered some trademarks. The word "Cocomelon" and the watermelon pattern above have also been registered as trademarks.  

As for another animation, Bluey, produced jointly by ABC and BBC, is a cartoon suitable for preschool children. First of all, "Bluey" is its registered word trademark and it is definitely not allowed to be used. Secondly, its cartoon characters are also copyrighted.

The plaintiff filed three cases at once, with case numbers 21-cv-6526, 21-cv-6528 and 21-cv-6531. These cases were also represented by the law firm GBC. Needless to say, GBC's usual tricks are used.

brand

Infringement

freeze