Shein packaging bags are popular on TikTok, bringing new business opportunities to sellers!

Shein probably didn't expect that she would become famous because of her packaging bags.

Recently, some videos have suddenly gone viral on TikTok and FaceBook in Brazil and Mexico: Shein's packaging bags do not contain clothes, but Corona beer, frozen tortillas and bulk sanitary napkins.

About five years ago, shein arrived in Brazil and Mexico, the two largest cities in Latin America. According to Data.ai, shein has been one of the most downloaded apps in these two countries in the past year. It is estimated that the revenue of the Brazilian market is equivalent to 6.6% of the revenue of the US market; in terms of sales, shein has become the largest fashion e-commerce platform in Mexico.

Now, even packaging bags have penetrated into the daily lives of Latin American consumers, which indirectly illustrates how popular shein is here.

Shein's packaging bags are so common here. In addition to the fact that consumers buy a lot of the products, another reason is that they are of good quality.

A woman from Mexico said in an interview that she had never bought Shein clothes, but only bought a few pieces for her daughter. However, she used Shein packaging bags more often than her daughter wore Shein clothes. She has been using these bags for four months.

In fact, the appearance of these packaging bags is very simple, just a transparent plastic bag with a zipper, but the material used is low-density polyethylene ( LDPE). This material is very common in plastic bags. It is not only widely used and cheap, but also very durable.

In addition to the woman above, another Mexican user interviewed said that she would use these bags to carry toiletries when traveling. Other Brazilian and Mexican users posted photos of themselves using these bags to carry frozen food on social media. Don't worry that these bags are unsafe. Food experts and regulators have said that LDPE can be used to pack frozen food, but it is not recommended for hot food.

If all this was unexpected, the next development was even more unexpected. Some sellers actually triggered new business opportunities from this incident. A seller who previously sold small electronic devices such as speakers and headphones on platforms such as MercadoLibre and Shopify said that he used to pack his products in bags made of the same material as shein bags, but buyers asked him if the bags could be sold separately. As a result, most of the seller's income now comes from "shein-style" unbranded custom handbags.

Tania Honorat, a social researcher from Bitácora social, a social and business research center, believes that this phenomenon is mainly due to the quality of these bags, which makes consumers feel that the packaging shein gives them is not garbage, but something that can be used extra, which makes them feel that every penny spent is worth it.

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