Shopee’s 12.12 Birthday Sale kicked off with great fanfare, with the number of items sold exceeding 13 times that of normal days within two hours

On December 12, 2021, the leading e-commerce platform Shopee’s 12.12 birthday promotion kicked off happily today. The year-end shopping festival has ignited unprecedented shopping enthusiasm among Southeast Asian consumers : within two hours of the start, the number of products sold on the platform exceeded 13 times that of the same period on normal days .

In the first two hours of the promotion , China’s cross-border performance is as follows:

● Fashion accessories, beauty care, home life, and 3C electronics are the most popular cross-border categories;

● At the end of the year, colorful domestic products meet the new holiday consumption scenarios in Southeast Asia:

○ Gifts such as braided bracelets and holiday greeting cards that convey holiday blessings are among the best-selling cross-border products;

○ Consumers are renewing their holiday looks, with nail stickers with snowflake elements and fashionable cat-eye glasses selling well;

○ Christmas elements have become a necessity for home decoration. Christmas lights, decorative balloons, elk dolls and other items are popular among consumers: a seller in Yiwu launched various seasonal decorations, and the sales volume of the Thailand site exceeded 5,000 pieces in the first two hours;

● The year-end festive atmosphere unleashes the consumption power of beauty products, and domestic brands are favored. Perfect Diary, Fairlure, Pinkflash, and KIMUSE continue to sell well.

● Crystal, jade, amulets and other good luck items for the new year are hot-selling, and Southeast Asian consumers stay up late to watch cross-border live broadcasts to buy them: a cross-border seller sold more than 2,000 crystal jewelry in the Singapore market in 2 hours through Shopee Live.

Shopee