Amazon tops the search list, with technology products being the most popular!

This year, due to the epidemic and tight supply chain issues, consumers in many countries around the world have been greatly affected during the peak shopping season. According to foreign media reports, research company SmartKeyword conducted an extensive analysis of French black in 2021 based on the most typed queries on Google.

It is understood that Amazon's "Black Friday" event started in France more than half a month in advance, and offered discounts in France on November 8.

Amazon needs to consider the impact of the epidemic and provide trustworthy services to French consumers. It has also postponed the Black Friday event. Amazon's Black Friday event lasted almost throughout November, but French consumers' product searches only began to increase a week before Black Friday.

During Black Friday, Amazon topped the list with 124,000 searches, ahead of Cdiscount (79,000), Darty (66,000) and Fnac (43,000).

Among shopping categories in France this year, fashion accounts for 8.4% of total searches , smart technology products are the most popular, and game consoles, phones, televisions, smartphones and computers have the highest search volumes.

Together with video games, they account for 15.1% of total searches , almost twice as much as fashion.

The epidemic has had a significant impact on the way people shop, with more and more people starting to shop online. According to a study conducted by Ferpection, Black Friday is a good time for 51% of French people to prepare Christmas gifts.

From the search volume, we can see that French consumers are very interested in electronic products and will buy Christmas gifts throughout the Black Friday period. Recently, the epidemic situation in Europe has become increasingly tense, and the new mutant strain may pose a threat to the French Christmas season, and physical retail will be greatly affected.

By then, online shopping will become the choice of many consumers. Sellers can keep up with the shopping preferences of French consumers and make Christmas marketing plans in advance. Of course, they must also control sales trends under the epidemic situation.

French Black Friday

Technology products are most popular