This year’s Double 11, AliExpress and spokesperson Ma Dongseok are giving out lucky blind boxes in Korea!

With the arrival of Double 11 overseas , merchants are facing the biggest business growth opportunity of the year, and cross-border e-commerce platforms are also showing off different ways of playing overseas.

According to Korean media reports, during this year's Double 11 period, AliExpress will join hands with spokesperson Ma Dongseok to launch a "Lucky Blind Box" with a total value of 1.1 billion won in the Korean market, using "blind boxes" to stimulate young consumers to continue placing orders.

Specifically, consumers can buy a "lucky blind box" at a very low price . After receiving the goods, the blind box will randomly open hot-selling products such as mobile phones, tablets, Bluetooth headsets, daily necessities, etc. of well-known brands. The new gameplay of AliExpress's "lucky blind box" has been hotly discussed by Korean media and consumers since it was announced.

In terms of service experience, Korean consumers can enjoy free delivery service for AliExpress Choice channel and Double 11 event products during this year's Double 11. AliExpress also cooperated with Korea's leading payment wallets Kakao Pay, Naver Pay, Toss Pay, and the five major banks to optimize payment functions while adding additional discounts .

Figure: AliExpress launched the Choice service in South Korea, and the order volume in May this year increased by 100% year-on-year

In March this year , AliExpress launched the Choice service in South Korea and hired the famous Korean actor Ma Dong-seok as its spokesperson. After the launch of Choice, AliExpress entered a rapid growth track. After leading the download volume in the Korean market, the average usage time per person once again surpassed that of Coupang, a local Korean e-commerce giant .

AliExpress

Double Eleven

Lucky Blind Box