70% of Brazilians search for consumer goods, with electronics being the most popular!

By SEO Agency Hedgehog   Digital and Opinion   The “State of Search in Brazil” study, conducted in partnership with Box, shows that internet search is a key step in the purchasing process for Brazilian consumers .

The survey surveyed 3,141 Brazilians aged 16 and over to understand their online search habits in the past 12 months . The survey showed that 93% of Brazilians had used smartphones to search for information in the past 12 months .

According to the survey results, 88% of Brazilians used Google to conduct some online searches last year. Among them, 82% of users used the search engine to search for content and information, and 70% of users searched for consumer products .

Among respondents who shopped using computers, 25% searched on search engines (such as Google) beforehand , 13% searched on e-commerce platforms , and 12% searched on image search engines .

Among people who use smartphones or tablets to shop online, 23 % use Google search before making a purchase decision, 14% search on e-commerce platforms, and 10% browse brand websites and use image search .

When searching on Google for a product they intend to buy, 61% of Brazilians say they also search on other pages and websites, so they choose the ones with the best value for money.

The Brazilian State of Search also revealed that 60% of people prefer to visit results on the first page when searching for information on Google . Notably, 13% of Brazilians click on the first result — whether it’s an ad or not — and 27% say they click on the first ad pop-up .

Another important piece of information revealed by the survey is that when searching on Google , 60% of people will stay on the first page to access relevant product information, and 41% said they will click on ads.

The study shows that in the past 12 months, the keywords most searched by Brazilians include: "electronics" (53%), "food" (48%), "fashion" (47%) and "entertainment" (41%) , " supermarket " (40%), "courses" (37%), "beauty" (37%), "travel" (31%), " welfare " (26%), "house and garden" (25%), "cleaning" (23%) , and "handicrafts" (11%).

Brazil

Google

Consumption