The fluctuations in the epidemic have led to an explosion in sales of small household appliances and cleaning and care products!

The epidemic is constantly affecting the lives and consumption of people around the world. Now the emergence of the new coronavirus mutant strain has not only an impact on people's lives.

In November, South Africa and some African countries were reported to have been infected with the new mutant strain, Omicron. Subsequently, confirmed patients with the new mutant strain appeared in some countries including Europe and America.

Even countries such as Israel and Japan have implemented "flight ban" orders to avoid the continued deterioration of the COVID-19 epidemic.

Since the outbreak of the epidemic, people's lives around the world have been affected to varying degrees. Moreover, after mid-November, it is "Black Friday" and "Cyber ​​Monday". So what impact will the emergence of Omicron have on people's consumption behavior during the peak shopping season?

It is understood that since the emergence of the new mutant strain, people have paid more attention to cleaning and care . During this year's "Black Friday", the sales of cleaning supplies, bedding, detergents, and toiletries have continued to grow.

The sales of home appliances such as vacuum cleaners, air purifiers, hanging irons, deep carpet cleaners, etc. are also increasing. The sales of massagers and electric toothbrushes are also increasing.

An online survey by NPD Group shows that Americans plan to spend $785 on gifts this holiday shopping season, with 31% of respondents saying they will buy household items as holiday gifts this year.

Preliminary data on sales during the Black Friday week showed that sales of small appliances increased by 14% compared to last year. The female beauty care market is also very broad, and skin care products, cosmetics and other products are also very popular in the female market.

The upcoming Christmas season is a traditional festival in Europe and the United States. When new mutant strains appear, what changes will people in different countries experience in their consumption behaviors? Sellers can always pay attention to sales trends in the target market and welcome the hot sales boom during the Christmas peak season!

Sales of small household appliances and cleaning and care products exploded!