E-commerce is booming, and the demand for talent is increasing

During the pandemic , e-commerce has become a driving force and savior for many businesses. According to a Statista survey , e -commerce sales reached $4.2 trillion in 2020 alone and are showing a positive development trend.

Social commerce is one of the newer trends, which enables businesses and consumers to leverage social media for offline and online marketing activities. It is essentially about using the power of social media to develop brands, drive sales and build customer loyalty.  

Data shows that sales generated by social commerce in 2020 are about 2 billion U.S. dollars, and are expected to reach 100 billion U.S. dollars by 2030. Currently, enterprises including B2B, D2C, C2C and O2O operating models rely on social commerce to meet their marketing needs.

As the industry develops, it also brings innovation. The development of e-commerce has driven changes in the logistics industry , especially in the supply chain . How to control costs? Where to purchase goods? How to configure inventory? How to transport products or provide services quickly are all problems that companies need to solve.

Supply chain management has multiple components, and at the core of each is a skilled workforce of both white- and blue-collar workers .

Take inventory as an example. E-commerce companies usually do not hold inventory themselves , but outsource it to large wholesalers because this reduces risk. Talents who are good at interpreting big data or understanding changes in demand and supply cycles will become increasingly popular.

In addition, skills are required to deal with suppliers from different geographical and cultural backgrounds . The products and services provided by e-commerce companies must match their availability . "Out of stock" does not win customers.

Without a skilled workforce, it is simply impossible to meet these complex requirements. Although artificial intelligence, machine learning, blockchain, etc. have become popular in recent years, it is impossible to deploy and apply these technologies without coding and management talents .

Reports show that there will be 1.3 million blue-collar job vacancies in 2022 , a large portion of which will be in the logistics industry. Due to a surge in recruitment of contract workers during the holiday season, demand for white-collar jobs reached a record 300,000 in 20 months in October 2021 .  

A skilled workforce is essential to meet the ever-expanding and changing needs of e-commerce and the logistics behind it, and only in this way can the continued healthy development of the enterprise be ensured .

Social e-commerce

operations

Cross-border e-commerce market