The biggest growth opportunity of the year for cross-border merchants is here! AliExpress launches Double 11 & Black Friday business promotion

The biggest growth opportunity of the year for cross-border merchants is here! Today, AliExpress held a Double 11 & Black Friday investment promotion launch meeting, announcing the rhythm and gameplay of this year's Double 11 & Black Friday promotion. Reporters learned from the investment promotion meeting that this year's AliExpress Double 11 investment is unprecedented, and it will go all out to make the November overseas consumption carnival the biggest business growth opportunity for merchants .

Big promotion rhythm

This year, AliExpress will launch the Double 11 and Black Friday promotions simultaneously on September 26 , Pacific Time. The Double 11 promotion will last for 38 days and end on November 2 , while the Black Friday promotion will last for 49 days and end on November 13. The Double 11 promotion period is from November 8 to November 17 , and the Black Friday promotion period is from November 20 to November 29 , both with 3 days of preheating and 7 days of official sales.

Investment Rules

1. Double 11 and Black Friday will both open for business recruitment. After registering for Double 11, you can quickly register for Black Friday with one click;

2. Price requirement: 90 - day lowest price + 5% off ;

3. The products shortlisted for the event will be automatically linked to the cross-store discount: every $15-3.

Traffic and gameplay

In addition to continuing the previous popular gameplay such as cross-store discounts, N yuan N items, N items N discounts, in order to encourage consumers to place more orders, this year AliExpress has also upgraded the in-site shopping guide and added 2 new gameplays:

1. Added shopping guides to build precise vertical scenarios to help consumers make decisions easily;

2. Focus on strengthening recommendations for group purchases to stimulate consumers to buy more and get discounts when spending a certain amount.

National market investment

Since the beginning of this year , AliExpress has continuously upgraded its delivery time and service experience, using a good shopping experience to drive sales growth for merchants. During this year's Double Eleven, consumers around the world will feel the charm of Chinese e-commerce more deeply. In addition, AliExpress is also continuously increasing its investment in key operating markets.

Russia: Uzbekistan bonded warehouse reduces logistics costs + additional traffic support, discount subsidies for popular products;

Spain and France: Many countries will achieve 5-day delivery, Spain will have the fastest next-day delivery, crazy flash sales on TV/live broadcasting, full-network marketing, and immersive shopping experience in offline stores;

Brazil: customs clearance is faster and smoother, Choice will be delivered on the 10th, big brands cross-border joint venture & scene marketing ;

United States: Celebrities lead streaming ads, vertical influencer content matrix , and offline pop-up stores;

South Korea: Over 200 million market exposures, tens of millions of commercial traffic, and hundreds of online celebrity group purchases;

Middle East: Logistics upgrade in the six Gulf countries , free shipping for three orders from new customers , and hot-selling products promoted by top internet celebrities.

How to catch up with the big promotion opportunities for new products

It is worth noting that in order to help merchants launch new products as quickly as possible before Double Eleven and catch up with the biggest growth opportunity of the year, AliExpress has also launched a new incubation tool for new products. Merchants only need to sign up for the "New Product Event", join the " New Product Showcase " with one click , and participate in the "Early Bird Marketing" to obtain certain resources such as search and push traffic weighting, full-scene "new" label exposure, and fixed position recommendation on the homepage, which can quickly increase the weight of new products and allow more products to enter the year-end shopping carnival.

AliExpress

Double Eleven

Black Friday Business Promotion