Street fashion has become a new trend in Europe, and Zalando is adapting to the development to help sellers sell!

As the epidemic slows down, people start to return to work and go out more frequently for social activities, and the demand for clothing is also increasing. In addition to continuing the light and comfortable clothing style during the epidemic, people's interest in fashion matching is also slowly recovering.

In Europe, streetwear has become a popular trend recently. German clothing retailer Zalando has also followed the trend and launched the "Zalando Street" plan to provide more prominent display pages for growing streetwear brands including Yeezy and The North Face .

Zalando Street is a visual digital magazine based on the style of community streets. Each issue of the magazine includes recommendations and related combinations of streetwear, and is directly linked to the products on the official Instagram account.

Through Zalando Street, retailers can increase product exposure, and consumers can also purchase directly through picture combinations.

A Zalando spokesperson said: "Street wear has become the cornerstone of the current fashion industry and a part of global culture." It is expected that in a short period of time, street fashion will become one of the popular fashion styles in Europe and even the world.

In addition to street fashion and other trendy clothing, with the arrival of winter, the down jacket market is also worth paying attention to. Winter in Europe is cold, and many consumers will buy down clothing. When selling down jackets, sellers need to focus on popular sizes, warm materials, and logistics timeliness.

As the largest e-commerce platform in Europe, Zalando has 23 markets in Europe and a total of 46 million customers. According to the latest data, Zalando's GMV in the third quarter increased by 25.3% year-on-year to 3.1 billion euros, and the number of active customers increased by 30.1% year-on-year to 46.3 million. In the past 12 months, the average number of orders per active customer reached 5.1, a record high.

Zalando is expected to generate revenue of 10.3 billion euros this year, up 29% year-on-year and nearly 60% from 2019, according to S&P Global Market Intelligence.

Zalando has a growing influence on European e-commerce and is also a good sales platform for sellers who want to enter the European clothing market. Zalando also keeps up with fashion trends and provides ideas and directions for sellers to select products.

Street Fashion

Zalando