TikTok launches new e-commerce feature

As ByteDance increases its investment in cross-border e-commerce, TikTok has further optimized its e-commerce functions. Currently, some users can see an entrance to the "Order Center" on their personal homepage, where you can check the delivery status of your orders.

After clicking in, you will see a dedicated e-commerce page where you can view consumption records, payment details, marked products, shopping recommendations, order status and other information.

This is the latest update to TikTok's e-commerce efforts, a feature that has been very successful on Douyin. In fact, most of Douyin's revenue comes from its e-commerce features, which also provides additional monetization ideas for creators on the platform.

TikTok is working to quickly replicate this business model overseas.

Because TikTok needs e-commerce functions, especially from a revenue perspective.

Recently, Youtube has been vigorously developing its short video business, which also explains why TikTok needs to plan in the e-commerce field in advance.

Following this trend, as the holidays approach, users may see more shopping-related content when browsing TikTok.

TikTok

E-commerce