Demand increased 15 times! Russia's pet market is popular

Recently, AliExpress Russia conducted a survey on the local pet market. The results showed that a quarter of the participants said they would spend 1,000 to 3,000 rubles per month to meet the needs of their pets, and another 13% said they would spend 3,000 to 5,000 rubles per month on a pet.

In terms of the choice of pet supplies, 68% of the participants said that they would buy a lot of snacks for their pets every month , one-third would choose new toys , and one-quarter would buy exclusive clothing for their pets. Because of the weather, half of them would choose warm pet clothes, and 23% would buy interesting holiday clothes for their pets, and 18% liked to buy them in pairs. Specifically, dog zipper jumpsuits, warm knitted scarves, and pet hoodies are more popular.

In the category of pets, buyers mainly consume dogs, cats and fish . On the AliExpress platform, the demand for cat products increased by 3.3 times year- on-year, and the demand for dog and fish products increased by 1.5 times year-on-year. For pet dogs, users will buy dark clothes for winter walks , waterproof smart trackers and knitted sweaters for them . For fish, artificial plants, aquarium filters and air compressors are hot sellers .

The fourth largest category in sales is products for small pets , with demand for this category growing two and a half times in a year. Most often, Russians choose plastic toy tunnels , automatic drinking fountains and warm flannel nests for small pets such as hamsters and chinchillas . On average, Russians are willing to pay 500 to 1,500 rubles for such goods .

In addition, demand for bird supplies increased two and a half times, and in this category Russians chose window feeders, hanging waterers and nylon cages . On average, they are willing to pay 80 to 400 rubles for popular products .  

During the year, the fastest growing categories on AliExpress were pet furniture and pet therapy care products , with purchase frequency increasing 15 times and 8 times respectively . The most popular animal furniture were dog folding ladders, cocoon houses made of artificial rattan, and scratching boards. The most popular health products were microfiber towels, flea chews, and diet foods.

The pet economy is also a hot market nowadays, and related sellers should also innovate more to seize more market share.

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