What do Russian consumers want to buy most during Black Friday 2021?

With the booming development of Russia's e-commerce market, more and more sellers are paying more and more attention to the shopping preferences of Russian consumers.

Recently, eBay analyzed the shopping data of Russian consumers during the Black Friday period of the past two years and made predictions on the Black Friday consumption trends of Russian consumers this year.

According to data from eBay, the number of Russian mobile users on Black Friday 2020 doubled compared to the same period in 2019, indicating that more Russian consumers prefer to shop online through mobile devices. During Black Friday 2020, 59% of consumers made online purchases through mobile devices.

During Black Friday 2020, the most popular categories on eBay Russia were men's clothing, smartphones, men's shoes, women's clothing, auto parts, Apple laptops, watches, vinyl records, laptops, dolls and doll sets, etc.

This year, Russian consumers' interest in "collectibles" is growing, up 140% from the same period in 2019. At the same time, the popularity of gaming headsets and vinyl records is also rising, up 78% and 21% respectively from 2019.

It is worth noting that "smartphones" frequently appear on the list of the most attractive products on Black Friday in Russia. In the past year, the iPhone series and Google Pixel 4 have been the favorites of Russians in this category.

According to eBay records, the most expensive products purchased by Russian consumers on the online marketplace last year were a Proton Energy Systems hydrogen generator worth $7,500, a pair of Nike X Off-White sneakers worth nearly $7,200 and a Supercaliber 9.8 GX bicycle worth nearly $5,700.

Finally, eBay also recommends that Russian consumers start Black Friday shopping as early as possible and not postpone the purchases until the last day of Black Friday, because according to statistics, Russians prefer to start shopping at midnight, and their peak shopping activities are usually during lunch time from 11:00 to 13:00.

To avoid not being able to buy the products they want during Black Friday, consumers need to start shopping as early as possible.

Russian Market

Shopping Trends

Black Friday