What is ROTHY'S? ROTHY'S ​​Review, Features

ROTHY'S ​​is an environmentally friendly women's shoe brand from San Francisco, USA, founded in 2016. Its products include flat shoes, loafers, sports shoes, casual shoes and other categories. They are made of recyclable fabrics, are environmentally friendly and durable, and are suitable for a variety of occasions. Chinese users can purchase them through the exclusive purchase channel in China, the Bieyang APP.

About ROTHY’S

ROTHY'S ​​women's shoe brand was co-founded by Roth Martin and Stephen Hawthornthwaite in 2016 in San Francisco, USA. Its mission is to become a "changer" in women's shoe cabinets, creating a pair of flat shoes that are both fashionable and technological: comfortable and versatile, fashionable and high-quality and durable. ROTHY'S's knitted upper material is completely made from recyclable plastic bottles and is made using the seamless 3D knitting innovative technology that has been developed with great effort. Thanks to its unique design, ROTHY'S ​​is easy to clean and can be easily refreshed by machine washing.

ROTHY'S ​​Business Model

Choosing a market with low barriers to entry and lack of innovation;

Minimalist SKUs, minimalist design; produced in China to reduce costs; environmentally friendly elements;

Selling goods directly to consumers online, creating a new shopping experience, while reducing intermediary expenses and speeding up the process from production to retail;

Good at communicating and interacting directly with consumers on the Internet and social media, marketing at a lower cost, and quickly launching products that better meet market demand by collecting customer data;

It can be found on mainstream social media such as WeChat, Weibo, Zhihu, Toutiao, Xiaohongshu, Instagram, Pinterest, Facebook, and Twitter.

ROTHY'S ​​Main Styles

ROTHY'S ​​currently mainly provides four types of shoes for women: round-toe flats, pointed-toe flats, casual shoes (including silhouette casual shoes designed specifically for girls), and sports shoes.

Development History

-In October 2016, ROTHY'S ​​was officially launched on its official website. At the beginning, Rothy's only had two shoe styles: The flat and The point.

-In 2018, ROTHY'S ​​received a US$35 million investment from Goldman Sachs, bringing its total financing to US$42 million.

-In September 2018, ROTHY'S ​​has reached a cooperation with the "Bieyang" overseas shopping app, synchronizing with the US official website and shipping directly to your home.

-In 2019, ROTHY'S ​​will open an official online sales channel on the WeChat platform in China, and also plans to try more offline sales forms such as showrooms and pop-up stores.