Brand intimacy survey is out, Amazon ranks first!

MBLM 's brand intimacy survey is an emotional science formed during the epidemic between consumers and their favorite brands. The higher the intimacy, the more consumers like the brand. It also serves as a reference for sellers to understand consumer preferences.

MBLM's latest brand intimacy survey shows that during the epidemic, Amazon has firmly held the top spot with a high score of 63.6, becoming a brand that has established an emotional connection with consumers. Target and Walmart ranked second and third with 56.8 and 55.2 respectively.

According to the survey, major retail brands have experienced an average growth of 8% during the lockdown period. MBLM said that although the epidemic has brought difficulties to businesses, it has actually allowed consumers to establish a stronger emotional relationship with brands during this period. The higher the brand intimacy, the higher the consumer's loyalty to the brand.

The survey results also show that the number of users who maintained good contact with brands increased by 21% throughout the epidemic, and the proportion of consumers willing to pay 20% or more for products and services increased by 17%. This shows that as long as the brands and sellers are trusted by consumers, they are willing to pay for them even if the prices fluctuate.

It is worth noting that male consumers have more connections with brands than female consumers. This also shows that most male consumers are more loyal to brands than female consumers. Once they have made a purchase, they will generally repurchase the brand's products as long as the merchant has not made any major mistakes.

In addition to retail brands, MBLM also ranked the brands in terms of intimacy by industry. Media and entertainment, automobiles, and retail are the top three industries. Apple ranks first among all industries.

As for the situation of online retail in the United States, data from the National Retail Federation shows that retail sales increased by 6.7% in 2020 to $4.1 trillion. In addition, according to emarketer   According to the forecast of , online sales in the United States will continue to grow at a double-digit rate, reaching $969.4 billion in retail sales, and is expected to account for 23.6% of total retail sales in 2025.

In terms of sales categories, apparel and accessories will continue to outpace 2020 growth at 23.1%. Home, food and beverage, and health and personal care will grow 20% year-over-year.

MBLM recommends that merchants improve service quality by providing more convenient pickup methods, promoting contactless delivery methods, and ensuring sufficient inventory, thereby increasing consumers' brand intimacy and establishing a closer and stronger connection between the two parties.

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Brand Intimacy