Online buyers exceed 7.9 million, and Canadian social e-commerce is also crazy

The pandemic has prompted people to stay socially distanced, which in turn has led to an increase in retail e-commerce sales around the world. Data shows that increased social e-commerce activities in Canada in 2020 led to a 20.7% increase in its online sales.

Canada's online shoppers to exceed 7.9 million by 2021

In 2020, Canadian e-commerce flourished, with 6.9 million online shoppers. Some institutions predict that in 2021, Canada's online shoppers will exceed 7.9 million, and these shoppers' purchasing channels are from various retail sites on social networks.

Previously, Shopify conducted a poll in September 2020, and the survey data showed that among social platform buyers aged 18 to 34 , 22% of consumers said they had made online purchases in the past six months.

In contrast , only 11% of young people aged 35 to 54 have made online purchases, while only 6% of those aged 55 and above have done so. Therefore, sellers who are interested in the Canadian market can focus on developing consumers aged 18 to 34 and select products in a targeted manner.

24.5% of adults have shopped on Facebook

In fact, across all age groups, social purchasing in Canada lags behind the global average , with social purchasing rates in the UK at 33% and in the U.S. at 25%. The main reason is that Canada’s leading social network does not offer online checkout capabilities.

As can be seen from the table above, 24.5% of Canadian adults use Facebook for shopping, followed by Instagram (17.1%) and YouTube (16.5%). Although there are also consumers shopping through Pinterest , TikTok , Twitter and Snapchat , the share of these platforms is very low.

In addition, 20.8% of respondents said that pictures and videos of people who have already purchased something are the biggest factors that influence their purchases. In addition , posts from brands they follow (15.5%), video ads (14.6%), sponsored posts from brands they don’t follow (2.8%), and posts from celebrity influencers they follow (2.5%) also influence their online purchases.

A previous survey of Canadian consumers also found an obvious trend: Canadian consumers' interest in beauty and skin care is gradually increasing, and buyers are generally willing to spend more money to get better products, especially high-end beauty and skin care products.

Canada

Online Consumers

Social e-commerce