Entering the audio social field! Facebook may launch an audio room feature

Given the sudden rise of audio social networking , Facebook is developing its own live audio rooms feature , which will enable Facebook users to create audio broadcasts that users can listen to and participate in within the app .

In fact, Facebook added its video rooms feature last May , which allows users to create private video chats that others can join in. Building a public , audio-only version now reduces the data load and is open to all users.

A user posted a picture like this on Twitter (see below), from which we can also see that Facebook is developing a new audio-only option for Room, which will enable users to create public or private audio chats.

Speaking of audio social networking, we have to mention the recently popular Clubhouse, an invitation-only, audio-only social media application. With the help of Musk, Clubhouse's popularity and downloads have soared. The latest data from APP Annie shows that its total downloads have reached 13 million.

Earlier this month, Twitter also said it intends to open Spaces to all users by April , which will allow broadcasters to reach a larger audience within the app, and Twitter is also working on various discovery tools and options to enhance the Spaces experience.

Perhaps the advantage of Facebook Audio Rooms over other platforms is that Facebook Groups have over 1.8 billion users participating in them every month . Imagine that in your favorite Facebook Group, you can find that the people you frequently interact with in comments are in an Audio Room and you can also participate in it.

Regardless of when and how Facebook launches its Audio Rooms feature , it’s an opportunity for brands looking to build communities and maximize engagement on their apps , allowing them to attract more referral traffic.

The popularity of the audio social market reflects people's needs. The intimacy of voice makes audio social media more attractive in an era of social distance and isolation . Audio social is expected to usher in greater development in the future, and sellers can also pay more attention to it .

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Audio Room

Audio Social