TikTok's Malaysian sellers' revenue achieved a breakthrough, increasing by nearly half in the second quarter

Although TikTok is well-known at home and abroad for its social attributes, the platform's e-commerce function is increasingly affecting the lives of consumers in various countries.

Statistics show that the size of Malaysia's e-commerce market was about US$9.2 billion last year and is expected to grow to US$17 billion by 2025. In the first half of last year, TikTok opened its e-commerce business in Malaysia, attracting many sellers with preferential policies such as waiving commissions in the first month.

What kind of sparks will TikTok Shop create with Malaysia?

According to TikTok Shop's latest regional survey for Malaysia, the revenue of small and micro sellers in the region on the platform increased by nearly 50% in the second quarter of this year; more than 80% of the TikTokers interviewed said that their income increased through channels such as live streaming and brand sponsorship .

TikTok Shop also reported a 78 % increase in the number of small and medium-sized enterprise sellers on the site between January and June of this year .

It is reported that since the launch of the Malaysian site , TikTok Shop has been providing sellers and buyers with a seamless e-commerce experience , and live shopping is an important part of it.

Many sellers have gained a considerable number of fans through TikTok, and then interacted with fans through live broadcasts, which helped these Malaysian sellers increase their sales.

Wilson Leong, Category Director of Fast Moving Consumer Goods (FMCG) at TikTok Shop Malaysia , said live streaming not only allows consumers to observe products being sold in real time, but also allows them to direct their queries about products and services to sellers ; this creates a real connection between buyers and sellers, rather than communication through chatbots or message replication .

In addition, TikTok Shop also stated that the platform provides Malaysia's small and medium-sized sellers with a wealth of growth training programs and a variety of activity tools to better help sellers achieve sales growth.

TikTok

Seller

income