Awesome! The seller has been here for more than a year and has received 5,000 orders per day.

Data shows that TikTok's e-commerce sales have increased nearly sevenfold in a year as its shopping and entertainment functions have captured the attention of a new generation of young people in Southeast Asia.

In addition, TikTok Shop also provides a good entrepreneurial platform for young entrepreneurs in Southeast Asia. For 29-year-old entrepreneur Reggie Octaviana, TikTok has become his main source of income.

It is understood that the main products of Reggie's company are various backpacks. According to him, his TikTok account will live broadcast for nearly 18 hours every day, and employees will work in three shifts to conduct live broadcast explanations.

So far, Reggie's TikTok account has accumulated more than 3.7 million followers. Reggie said that in just one year, the monthly sales of his store have more than quadrupled, and now there are more than 5,000 orders a day on a good day.

TikTok Shop takes an 8.3% commission on each order, which is slightly higher than some other platforms, Reggie said . But he said the commission is totally worth it because of the regular TikTok workshops and support from account managers who provide advice on content and promotions.

It can be seen that the rapid rise of TikTok Shop highlights the generational shift in this e-commerce market dominated by young buyers who are looking for a closer connection with sellers.

According to data from British research firm We Are Social, Southeast Asian users spend an average of about three hours a day on social media, even more than in the United States and China.

Diana Muhadi, a 36-year-old insurance broker, said she spends several hours a day on TikTok and spends up to 300 ringgit ($66) a month on household items, makeup and skin care products on the platform.

TikTok Shop has gained traction in Southeast Asia, with its gross merchandise value (GMV) - the total value of goods sold through its platform - growing more than sevenfold from $600 million in 2021 to $4.4 billion last year, according to Singapore-based consultancy Momentum Works.

TikTok

Southeast Asia

E-commerce