The popular brand initiated rights protection, and 251 stores were sued!

The plaintiff in this case is KeySmart. The key organizer is the company's flagship product. According to the KeySmart official website, this product can neatly store nearly 10 keys.

On Amazon, KeySmart's most popular key organizer has received nearly 6,000 reviews. Among them, more than 80% are four-star or above. Most consumers give positive reviews because the product can prevent keys from poking their pockets. There are many reasons for negative reviews, including high price, easy to fall off, difficult to pull out, and mismatched key lengths. Despite this, it does not prevent the product from ranking first on the key organizer list.

Indeed, compared with ordinary key chains, the KeySmart key storage device is more creative. Although it does not seem to be perfect from the comments of consumers, it is easy to catch the attention of consumers just from the perspective of creativity.

However, it should be noted that the brand has registered the corresponding trademarks, patents and copyrights. The fact that 251 stores were sued this time is also a reminder to the majority of sellers not to infringe.

Judging from the content of the complaint, the brand has successfully registered the "KeySmart" trademark in the U.S. In other words, sellers of related products cannot use the word "KeySmart" on their listings.

At the same time, the brand has also registered relevant patents for the product. In addition, many of the product pictures of this company are also copyrighted, which is also a "red line" that sellers cannot touch.

In this case, the defendants are mainly stores operated on Alibaba, AliExpress, Amazon, eBay, Wish and other platforms, and there are also stores from Newegg, Walmart, Banggood and other platforms, and there are many Chinese sellers among them. It can be seen that the law firm SAPER LAW OFFICES has expanded the scope of evidence search to more e-commerce platforms. This also warns the majority of sellers not to have a fluke mentality and think that they will not be discovered if they hide on the "new" platform.

In short, if your account is frozen due to infringement, the loss will outweigh the gain. Sellers must carefully select goods, pay attention to infringement risks, and avoid pitfalls.

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