What is NuORDER? NuORDER Review, Features

Founded in 2011 and headquartered in Los Angeles, NuORDER is a cloud technology and mobile B2B e-commerce platform that mainly helps brands and retailers optimize inventory and orders. Its platform has gathered more than 900 brands, who can create their own digital catalogs of products. NuORDER also aggregates more than 100 different application programming interfaces to help companies personalize orders, inventory, price lists, etc.

About NuORDER

NuORDER’s partners include more than 800 brands, including Coach, Nine West, Billabong, Ted Baker, Helmut Lang, Adidas, Levis, Elizabeth & James, Lacoste, Toms, Cheap Monday, Alternative Apparel and high-end denim brand Citizens of Humanity. In addition to shoes and clothing brands, they also cover vertical markets such as sports, outdoor, children and home products.

Operational Model

NuORDER allows designers and fashion brands to recommend a wide range of products, including best sellers, to potential buyers, and allows users to define their own ranges to select the right products. In addition, the company has launched a series of very attractive services, such as allowing brands to directly integrate NuORDER services into their inventory or liquidation systems.

By building a cloud-based technology platform, NuORDER hopes to make B2B sales easier online and use the e-commerce platform to communicate and trade more efficiently with wholesale buyers. In addition, brands and designers can create customized product catalogs, place orders, update inventory in real time, and conduct business anytime, anywhere through offline iPad applications.

Financing

-In October 2012, it received US$3.6 million in seed round financing from Upfront Ventures, Greycroft Partners, David Tisch, Mortimer Singer, Brian Spaly, Rachel Zoe Ventures, Cowboy Ventures, BoxGroup, and CAA Ventures.

-In August 2013, it received US$7.5 million in Series A funding from Greycroft Partners, Upfront Ventures, Cowboy Ventures, and Mousse Partners.

-In February 2015, it received a strategic investment of US$2.8 million from Mousse Partners, Upfront Ventures, Greycroft Partners, and Cowboy Ventures.

-In August 2017, B2B e-commerce platform NuORDER announced the completion of a US$8 million Series B financing round led by private equity fund Argentum, with participation from existing investors Upfront Ventures, Greycroft Partners, Cowboy Ventures and Novel TMT & Box Group.

-In December 2018, NuORDER completed its Series C financing of US$15 million, with investors including NewSpring Capital (lead investor), Upfront Ventures, and Argentum Group.