India has more than 100 million users! Snapchat becomes the new favorite of the younger generation

As one of the most popular social media platforms nowadays, Snapchat has gained strong development momentum around the world, especially enjoying extremely high popularity among Generation Z.

Recently, Snapchat co-founder and CEO Evan Spiegel said that Snapchat has more than 100 million monthly users in India! In order to promote the localization of Snapchat, it will also establish a strategic partnership with Flipkart to jointly develop AR (virtual reality) experiences for e-commerce.

It is understood that the AR experience cooperation project is to deploy its CameraKit in Flipkart's Camera Store front to promote AR purchases. At the same time, Snapchat will test AR shopping plans in Mumbai online cosmetics company Sugar Cosmetics and beauty brand MyGlamm. Let Snapchat users experience technical services such as virtual try-on, virtual beauty and virtual makeup, and choose products in a more high-tech and safe way before purchasing them.

Due to the deep penetration of the Internet among the Indian masses, social media has become one of the important parts of India's daily Internet use, with Indians spending an average of about 2.25 hours on social media every day.

Snapchat has also become one of the most popular chat apps among Indians, ranking only after WhatsApp and Facebook Messenger, with 33.7% of users choosing Snapchat. It is especially popular among teenagers.

Snapchat has grown at an annual rate of 100% in the past five quarters in India. Snapchat's good performance in India not only gave its founder hope for the development of the Indian market, but also aroused the desire of many companies and advertisers to invest.

Snapchat said that in 2020, advertisers from India's fast-moving consumer goods, e-commerce, entertainment, video streaming, mobile wallets, technology OEMs and other industries increased by 70%. In the past year, Snapchat has reached partnerships with ITC Yippee Noodles, Intel Evo, LG, OnePlus, Spotify, Swiggy and others.

In Snapchat's "Discover" content, there are about 70 local Indian channels, basically covering news, fitness, fashion, entertainment and comedy, and the amount of high-quality content released on them has increased by 200% year-on-year.

Snapchat was born in 2011 and is a camera-based social software that is popular all over the world. Because it integrates functions such as photography, social networking, and short video interaction, it is extremely popular among millennials and Generation Z people between the ages of 13 and 25, covering 75% of users in this age group . According to Snapchat's 2021 financial report, active users in the second quarter soared by 23%, and revenue doubled year-on-year.

Snapchat statistics show that 67% of e-commerce sales in 2021 will come from mobile devices, with more and more users browsing, creating wish lists and looking for inspiration for holiday gifts through their phones.

On Snapchat, users use the app to browse, shop and share life moments, and their online shopping is 20% higher than that of users on other social media platforms. This has also made many advertisers and sellers see the "traffic code" on Snapchat to increase product exposure and sales.

Snapchat has seized the platform attribute advantage of "camera software" and has made AR technology one of its key development directions in recent years, combining augmented reality with social media to open up interactive social entertainment. This has also enabled Snapchat to successfully establish its own AR ecosystem, winning a good reputation among users while also creating unlimited possibilities for advertising and marketing.

Snapchat

Social software