The total sales of the home appliance market will reach 362 billion US dollars in 2021!

According to GfK research, the global small appliance market performed well in the first half of 2021. Affected by the lockdown, small appliance sales increased by 21% year-on-year, and large appliance sales increased by 31% year-on-year. The agency predicts that the total sales of small appliances will reach US$362 billion in 2021 , an overall increase of 8%, setting a new record for global sales.

Research shows that people's attention to housing has further stimulated purchasing sentiment . In the first six months of 2021, demand for small and large household appliances grew rapidly , with large appliances growing by 20% and small appliances growing by 25%. However, due to the epidemic and local prevention and control policies , there have been relative fluctuations in the market . According to the growth data of various countries in the first half of 2021 , compared with the same period last year, the Indian large equipment market grew by 51%, China grew by 38%, and Western Europe grew by 32%. Small appliances grew by 27%, which is higher than the average.

GfK home appliance expert Norbert Herzog said that the increase in market demand has led to price increases, and the sharp increase in raw material and logistics costs has further aggravated the price increase. Prices rose by 23% in the second quarter, and demand may slow down in the second half of the year .

The epidemic has not subsided yet, and people will still be at home most of the time , and the demand for home appliances will continue to increase. For example, large-capacity side-by-side refrigerators and refrigerators with more than four doors are very popular , increasing by 36% and 33% . In addition , cleaning products are also growing rapidly. For example, the sales of steam-powered washing machines are almost twice that of the previous year, with a market value of approximately US$5 billion. For example, the sales of robot vacuum cleaners have increased by 50% .

Demand for kitchen appliances has also increased. Built-in appliances such as food processors, espresso machines, dishwashers and stoves are all growing at a significantly faster rate than the overall growth of the large and small appliance markets.

The study shows that both small and large appliances hit record highs. Following a 30% increase in online sales of large appliances in the first half of 2020, this year it has increased again by 38% compared to the same period last year. This means that more than 31% of major household appliances are sold online, and 49% of home appliances are also sold online. It is predicted that the overall home appliance market will grow by 8% in 2021, setting a new record for global sales.

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2021

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