With 30 million views, the popular toy continues to be popular thanks to TikTok!

With the arrival of the peak season, the toy category has begun to be in short supply. The sales of children's educational puzzles, Halloween decorative ties, night lights, teddy bears and other products on Amazon have soared. However, as many e-commerce platforms have started promotions before the peak season officially arrives, the competition has become more intense this year. Single-channel product promotion can no longer meet the needs of sellers.

Not long ago, TikTok made a party light toy called Light Pong popular. According to statistics, within the first month of promotion, the number of visitors increased nearly five times, and the number of views reached 10 million. It quickly became popular due to its simple operation, meeting the needs of young people, and nostalgia. But this is not the first Internet celebrity toy made popular by TikTok.

There are indeed quite a few toys that have become popular on TikTok this year . In July this year, a toilet flushing toy produced by Mattle was one example, and the number of views of a single video on TikTok has reached nearly 30 million. Judging from this number alone, the reach to potential buyers exceeds that of ordinary product promotions.

Although the video was released as early as July, the popularity of the toy has continued to increase as the number of views continues to increase. In fact, this product has been on sale for several years, but previous print promotions rarely attracted so much traffic. As the name suggests, this toy imitates the flushing of a toilet and is very popular in the United States, with good sales. Also in July, the character elasticity tool became popular on TikTok, with more than 30 million video views.

Toys have always been hot-selling products, but it is not easy to make a hit toy. Just as the continued hot sales of decompression toys and educational toys are not only practical and interesting, but also due to product publicity. When selling products, sellers should try to promote them on multimedia platforms in addition to promoting them on platform media. There is a reason why hot-selling categories become hot-selling on TikTok platforms.

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