eBay Korea promotion achieved outstanding results, home appliances became the sales "dark horse"!

According to foreign media reports, to celebrate the Mid-Autumn Festival, eBay Korea held the annual "Mega G" promotion, which is also the largest sales event held by Gmarket and Auction, the two largest e-commerce platforms in South Korea.

During the " Mega G " event, sales of home appliances and furniture hit a record high, up 110% year -on-year . Revenue from book and music sales also increased by 30%.

Korean cosmetics have always been the best-selling products in previous events. This time, brands such as Etude and Coreana also offer discounts of up to 74% and 85% respectively. Laneige and Mamonde also sell their products at discounts of up to 58%.

However, due to the impact of the epidemic, digital home appliances and daily necessities are more popular among consumers during this promotion. Among them, on Gmarket and Auction, the "Galaxy Book Aeon" ranked first with cumulative sales of 5.39 billion won (about 4.53 million US dollars).

According to analysis, the demand for laptops has increased due to more opportunities for people to work remotely and study at home, which is also one of the reasons for the surge in sales.

It is understood that "Mega G" is a promotional activity targeting foreigners in South Korea and overseas consumers. K-pop related products and Korean local products such as cosmetics and fashion items are the main products that attract consumers.

eBay Korea said its fast delivery system and simple and convenient payment operations are one of the reasons why consumers use Gmarket's global store.

In order to stimulate consumption and increase consumers' desire to consume, brands and sellers use various methods to attract buyers.

In addition to the Korean website, Gmarket currently also provides English and Chinese services, covering 80 countries around the world, making it convenient for consumers from all countries to browse and purchase products without obstacles.

In terms of logistics, nearly 80% of the overseas delivery services provided by Korea Post and SF Express will be delivered within three days of purchase, speeding up delivery efficiency as much as possible, allowing buyers to receive packages faster and improve service satisfaction.

Taking advantage of the Korean Wave . Gmarket has also teamed up with K-pop stars to launch live-streaming shopping services to attract consumers who are fans of idols. For example, K-pop group AB6IX appeared in a live shopping event in May in collaboration with Etude to sell cosmetics to fans in 17 countries including Japan, Hong Kong, Singapore and Taiwan.

Through live broadcast, not only can global fans and consumers have the opportunity to communicate with idols online , but it can also allow merchants to promptly answer questions about products, understand consumer needs, and stimulate consumption at multiple levels and in all directions .

South Korea

Gmarket