Russia's hot-selling autumn and winter clothing is out!

Generally , around September, Russians start preparing for autumn clothes, but this year they have already started buying winter clothes in August.

The first is the demand for boots , with online searches up 90% and ads on various platforms up 10%. So far, e-commerce sales of winter boots have increased 10% year-on-year.

Clothes are mainly winter jackets and sheepskin coats . Compared with last month, the purchase frequency of winter jackets has increased by 2.2 times. The price of e-commerce platforms has also increased by an average of 7%. Because of its location in the north, the temperature in Russia is much colder in winter. Ordinary winter clothes can no longer meet the demand. Sheepskin coats are more popular in the local area. The purchase frequency of fur coats has increased by 53% recently.

In addition to the upcoming cold temperatures, the off-season price difference is also an important reason for people to buy winter clothes in advance. "Traditionally, this period is when the demand for autumn clothing is high, but this year Russians have already started buying winter clothes in August. Buying winter clothes in summer often saves consumers a lot of money."

Despite this, the main demand of Russians at present is still autumn clothing.

The most popular item is coat , with a 2.5-fold increase in search volume year- on- year, followed by leather jackets , with a 2.2-fold increase in search volume and an average price increase of about 4%.

As the temperature continues to drop, the local demand for warm winter clothing will continue to rise. In addition to clothing, various warm products will also usher in market opportunities. In response to this situation, sellers can make plans early.

In addition, according to the statistics of AliExpress Russia some time ago, the local demand for smartphones, household and beauty tools also ranks among the top. Seeing the potential of e-commerce in Russia, AliExpress has recently established a special logistics center in Moscow with an area of ​​about 55,000 square meters, with the aim of achieving the logistics efficiency of next-day delivery.

Compared with the popular European and American markets, Russian e-commerce is still in its infancy, with risks and challenges coexisting. Interested sellers can also conduct local market research and plan their business carefully.

Russia

clothing

Fall/Winter