Pirated Crocs reappear on the market? Crocs strikes again!

Crocs is suing Mosaic Brands, one of Australia's largest clothing retailers, according to foreign media reports. Crocs claims that Mosaic Brands violated its trademark rights by selling shoes that are "substantially identical" to Crocs clogs through its Rivers stores and e-commerce platforms.

Crocs is one of Crocs' most successful products in recent years. Sales have been hot for many years, and in 2020, it brought in more revenue than any other shoe of the company. Therefore, Crocs is ruthless against related infringing products and brands. The company recently sued 21 companies at once for copyright infringement of Crocs, including Walmart.

In this case, Crocs is seeking compensation and additional penalties from Mosaic Brands for alleged breaches of Australian Consumer Law, according to Federal Court documents seen by The New Daily.

Crocs shoes (top) and Rivers shoes (bottom)

Crocs' lawyers said Rivers's sale of knockoff shoes had damaged Crocs' profits and intellectual property. They also said Mosaic sold shoes that were based on the shape of Crocs' classic Crocs and advertised them on popular websites.

In the second claim of the lawsuit, Crocs alleges that Mosaic infringed the trademark by using the word "Crocs" to describe the shoes in its stores and online, a term Crocs had registered as a trademark in 2003.

Lawyers for the US company also filed a third claim, alleging that Mosaic had sold the Rivers Crocs alongside “real” Rivers Crocs.

"These infringing goods have been advertised, promoted and sold alongside authentic classic Crocs footwear and other genuine merchandise," Crocs' lawyers wrote in court documents. The lawyers argue this violates consumer law because consumers believe all Rivers shoes are authentic Crocs, while some are not.

Crocs has always taken a tough stance on copyright infringement. The company once said that it blocked more than 70,000 infringing transactions in its protection actions in 2018 and closed more than 1,500 websites in the United States alone.

In foreign countries, brands and laws have particularly strict protection for intellectual property and patents. Coupled with the "professional team" law firms that are keen on fishing and fraud, the hot products are popular, and both the appearance and the name may contain the risk of infringement. Sellers must check the relevant patents before proceeding to avoid infringement.

Infringement

Crocs

Crocs