Amazon tops BrandZ's most valuable retail brand list for three consecutive years

2020 is the year when e-commerce has accelerated at an unprecedented rate . Despite the impact of the epidemic, the industry has faced obstacles in many aspects, including supply chain disruptions, shipping delays , etc. However, it turns out that many companies have retained their market share and even achieved good growth amid the various restrictions during the epidemic.

Kantar Brand Z shared the world ranking of brand value based on financial growth . According to Kantar Brandz 's list, the 20 largest companies in the retail market have a value of $1,288.395 billion, an increase of 48% compared to last year .

Image source: Kantar

Amazon has topped the list of the world's most valuable brands for three consecutive years among 18,000 brands and 512 categories surveyed by Kantar BrandZ . The American e-commerce giant is considered one of the fastest growing brands with a brand value of $ 683.852 billion , a 64% increase in value compared to the previous survey.

In addition to Amazon, Chinese e-commerce brands also performed very well in this list. Among the top 20 retail brands, there are 3 Chinese e-commerce brands on the list. Alibaba ranks second with a value of US$ 196.912 billion , with an annual growth rate of 29%. JD.com ranks fifth among retail brands with a valuation of US$44.516 billion .

According to Kantar , the biggest surprise in the retail industry came from Pinduoduo . The platform allows direct contact between consumers, farmers and dealers. In the retail sector, Pinduoduo ranked seventh with a valuation of US $21.732 billion . Compared with the same period last year, the brand growth rate was 131%, the first in the retail industry.

Kantar said one of the biggest reasons for the rapid growth of these e-commerce platforms is safety. During the global pandemic of COVID-19, offline shopping is considered risky. Compared with offline shopping, consumers value the ease and peace of mind brought by shopping at home.

In offline stores, prices have taken a back seat. Offline stores are trying to widen aisles to create more ventilated and sanitary environments. These design changes are a result of prioritizing safety and logistics rather than maximizing the number of SKUs that retailers can offer in-store.

With the resurgence of the COVID-19 pandemic, e-commerce may continue to develop steadily in the future. In addition to providing consumers with cost-effective products, it is also very important for brands to improve consumers' shopping experience and carry out brand value-oriented innovations in their operations.

Amazon Platform

Alibaba

Pinduoduo