Orders increased by 127.4%! Shopee's total downloads ranked first among Google Shopping apps

Shopee has been growing strongly and has achieved gratifying results. The total number of orders for Shopee in the second quarter of 2021 reached 1.4 billion, a year-on-year increase of 127.4% compared with the total number of orders of 600 million in the same period of 2020. Especially in the 4.4, 5.5, and 6.6 promotions carried out in the first half of the year , orders have skyrocketed.

According to statistics, Shopee's total downloads also ranked first among global shopping apps in the Google Play Store, and it is especially popular among people in Southeast Asia and Brazil. It is understood that among shopping apps in Southeast Asia and Taiwan , Shopee ranked first in average monthly active users and total user usage time .

Among Brazilian shopping apps, it also ranks first in total downloads and user usage time, and ranks second in average monthly active users. In addition, "SKU: The Ultimate APP" has been on the best-selling list in the first half of 2021, which shows that Shopee has a wide market audience and a strong group activity.

According to Shopee’s best-selling list in Southeast Asia and Brazil in the first half of the year, it can be seen that the top five best-selling items are home life, mobile phone accessories, women’s clothing, decorative accessories and beauty care .

Lighting, curtains, wall stickers and kitchenware are all best-selling products in home life; the demand for wireless headphones is also very obvious among mobile phone accessories, and data cables, mobile phone cases and hand holders are all popular products among buyers; women-related clothing, accessories, beauty and skin care products have always been best-selling categories. It has a very high market share in most Southeast Asian countries and the Brazilian market.

The epidemic has also had a certain impact on the production and sales of products. It can be seen from the above production and sales products that the epidemic has caused people to stay at home for a longer time. Categories such as home decoration and online communications have always been best-selling products. Sellers can prepare products based on the current market situation and the cultural background of different countries.

Shopee is about to usher in the 9.9 Super Shopping Festival, which is less than a month away. Sellers can refer to the best-selling products in the second quarter above, combine the shopping habits of the Southeast Asian and Brazilian audiences, and seasonal demands, and arrange products appropriately.

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Order volume surges in the second quarter