What is Shopee Keyword Advertising? Shopee Keyword Advertising Review, Features

Shopee keyword advertising refers to sellers setting keywords for products in their stores. When buyers enter the Shopee platform and enter keywords to search for products, if the keywords searched by the buyers are consistent with the words set by the sellers, the products may be displayed.

About Shopee Keyword Advertising

Keyword advertising is a paid advertising service launched by the Shopee platform that can increase the exposure of sellers' products on mobile apps and the platform's web version. When buyers search for corresponding keywords, the products of sellers who have purchased the keyword advertising will appear first in the search results, helping sellers reach more buyers and bringing in increased traffic and order volume.

Keyword advertising recharge

Currently, Shopee has newly opened the credit card recharge function for keyword advertising sellers in the backend (only for Thailand and Taiwan sites). Advertising recharges are credited to the account in real time, and the recharge time is greatly improved compared to Weishi Cloud recharge (Weishi Cloud recharge takes 1-3 working days).

Front-end display of keyword advertising

There is an "Ad" or "Advertisement" logo in the lower right corner of the ad. The ads on the desktop are displayed on the first and last rows of search results on each page; the first two ads on the mobile phone are displayed on the first row of search results, and the rest are displayed interspersed in the natural search results.

Common indicator definitions for keyword advertising

CTR Click-through rate = number of clicks/number of views

CPC = cost/number of clicks

CR conversion rate = number of orders/number of clicks

ROI Return on investment = advertising GMV/advertising expenditure

Introduction to keyword advertising rules

1. Ad ranking

When other buyers also purchase the same keywords, multiple ads will appear on the same results page as your product. The order of ad ranking will be based on the keyword quality score and the set single click price.

Keyword quality scores are influenced by predicted click-through rate, ad online performance, and relevance.

2. Advertising charges

When sellers set keywords for products, they can set the bid price for the keyword and also set the budget cap for the keyword. When the budget cap is reached, the keyword will automatically stop participating in keyword advertising.

The fee is only incurred each time a buyer searches for this keyword and clicks on the product. The final charge for the product (Click per Order, CPC) is related to the actual ranking of the product on the front end, the product's keyword quality score, the product's keyword single click price, the keyword quality score of the next ranking product, and the keyword single click price. However, the actual charge for each click will not be higher than the keyword single click price (Bid price) set for the product.

The significance of doing Shopee keyword advertising

1. Get traffic

The traffic sources of Shopee store products generally include new product traffic, top boost, fan traffic, event traffic, off-site traffic, and keyword advertising. Among them, keyword advertising is a traffic tool, and every seller who runs a Shopee store should pay attention to it.

2. To gain more product profits

The seller's products sell well and have a certain profit margin. In order to increase product exposure, keyword advertising is used to boost traffic, increase orders, and increase profits.

3. Drainage

For some newly opened stores or newly uploaded products, in order to increase the traffic of the products themselves, sellers can run keyword advertising, attract traffic at low prices, stimulate customers to place orders together, and drive the traffic of the entire store.

4. Test the model

In the initial stage of product selection, one idea of ​​sellers is to select products from other cross-border e-commerce platforms. Some products sell well on AliExpress and Amazon, and sellers also want to try the product on the Shopee platform. They can run keyword ads on the Shopee platform to attract traffic and see whether the product can have a better conversion and whether it has the possibility of becoming a hit.