Amid the impact of the epidemic, are e-commerce subscription services still popular?

Previously, the media reported that 98% of online shoppers in the UK canceled their e-commerce subscriptions, which raised questions about whether the subscription service market is still popular. For now, e-commerce subscription services are indeed declining in some countries, but overall they are still on the rise, with slightly different subscription durations .

The recurrence of the epidemic has had a significant impact on major consumer markets and supply chains. Consumers have prompted the online market to develop again for multiple reasons such as safety and convenience, and subscription e-commerce services have also risen. According to data recently released by eMarketer, only 3% of total snack e-commerce sales in the United States will come from subscription e-commerce in 2021. At the same time, McKinsey research shows that by 2025, the global e-commerce subscription market will reach US$246.6 billion . The two data studies together show that the e-commerce subscription market will continue to develop in the future.

Recently, there have been reports of a rebound in the epidemic in the United States. According to news reports, nearly 98% of the United States has turned red, which is what we call a high-risk area. In such an environment, the American people's awareness of self-protection has been strengthened. Of course, some groups that do not seem to be very interested in the epidemic should be excluded. People's demand for consumer goods has changed from simply receiving them to home delivery, minimizing contact with others. Consumers have a better understanding of online merchants and products, and have a long-term trust in a certain platform or a certain product, which also provides an important opportunity for the development of subscription e-commerce services.

Due to the impact of the epidemic, consumers have a greater demand for household products in online shopping, such as home sports products, cleaning products, kitchen utensils, etc. In this case, the editor reminds sellers to ensure product quality while understanding consumer demand, and appropriately strengthen personalized product development . Product quality and personalization are crucial to whether consumers can rely on and trust sellers and products, thus affecting whether to subscribe and the duration.

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