With more than 100 million annual active consumers, Lazada helps Alibaba's global business grow steadily

On the evening of August 3, Alibaba released its Q1 financial report for the 2022 fiscal year. Data shows that Lazada, Alibaba's leading flagship e-commerce platform in Southeast Asia, saw a year-on-year increase of more than 90% in orders in the latest quarter ending June 30, 2021, maintaining a high growth trend, demonstrating that Alibaba's multi-track and multi-engine effects are prominent, and its diversified layout is becoming a support for long-term steady growth.

Not long ago, Alibaba also released its 2021 fiscal year report. The annual report shows that Lazada has served more than 100 million annual active consumers in the 12 months ending March 31, 2021. At present, the global annual active consumers of Alibaba's ecosystem have reached about 1.18 billion , of which 912 million consumers are from the Chinese market, and 265 million overseas consumers served by Lazada, AliExpress, Trendyol and Daraz.

"We started the new fiscal year with a good quarterly performance," said Daniel Zhang, Chairman and CEO of Alibaba Group. "After more than 20 years of development, we have grown into a company that spans the consumer and industrial Internet, relying on multiple engines to drive long-term growth. We are confident that China's economy will continue to grow and that Alibaba will continue to create long-term value. We will continue to enhance our technological advantages to improve consumer experience and help our corporate customers successfully achieve digital transformation. "

In recent years, Lazada has focused on localization strategy in Southeast Asia. Based on the different consumer demands and preferences of Southeast Asian countries, it continues to increase product supply and promotes the Shoppertainment strategy, using live broadcast, games, social networking and other special services to ensure consumers' shopping experience. The financial report shows that Lazada has maintained an increase in user access frequency for six consecutive quarters, reflecting that Lazada continues to focus on investing in technology, improving user experience and recommendation capabilities, and thereby gaining stronger consumer minds and user stickiness.

Not long ago, on July 31, Lazada also held its first "Technology Open Day". Thanks to Alibaba's international platform strategy and technical experience, strong technical strength has become the core driving force of Lazada's business, ensuring the smooth implementation of many business scenarios on the platform and the experience of Southeast Asian consumers with diverse needs, accelerating the platform's digital innovation and business development.

On July 26, Lazada also officially announced the opening of a new R&D center in Beijing, following those in Shenzhen and Guangzhou. It is understood that the R&D center will focus on exploring the practice of AI technology in the e-commerce field, including algorithm engineering, products, user growth, search promotion, etc. As the only business unit of Alibaba Group with an independent R&D center in China, the establishment of Lazada's Beijing R&D center demonstrates Lazada's firm determination to continue investing in the field of technology.

At the same time, Lazada's 2022 campus recruitment, one of the largest in domestic history, has officially started . While injecting new vitality into the domestic talent market, it will also open up new frontiers for the development of talents in more global technology, operations, marketing and other fields.

As an important growth engine of Alibaba Group's globalization strategy, Lazada has grown into a leading and fast-growing flagship e-commerce platform in the region, promoting the advancement of Southeast Asia's digital economy infrastructure. At present, the e-commerce logistics network built by Lazada has become one of the largest logistics networks in Southeast Asia. Data shows that more than 82% of Lazada's packages are delivered through self-operated logistics facilities or picked up from merchant stores and warehouses and delivered to the "first mile" logistics team located in Lazada's sorting center for processing.  

The Southeast Asian market, with a population of 680 million, is experiencing explosive growth. With the support of Alibaba's globalization strategy , Lazada will continue to increase investment to build a sustainable digital business platform in Southeast Asia, aiming to serve 300 million consumers by 2030.

Southeast Asia

Lazada

Alibaba