Pay attention! The number of active users of the US online platform Wayfair has increased to 31.1 million

On August 5, online furniture platform Wayfair released its second-quarter financial report. According to the report, some of Wayfair's businesses continued to grow in the second quarter, and its stock price rose by 10% on the same day.

Wayfair is the largest home furnishing e-commerce shopping brand in the United States. It was founded in 2002 and mainly sells furniture and household goods. It has more than 16,000 sellers. Currently, it focuses on the US market. In 2021, Wayfair began to expand its international market.

The company said its total revenue for the second quarter ended June 30 was $3.858 billion, "well above pre-pandemic levels , " but down 10.4% from the same period last year and lower than its previous estimate of $3.94 billion, and up 11% from the first quarter of this year.

But the company's other businesses and data showed growth. Wayfair said that as of the end of the second quarter, the company's active customers grew to 31.1 million, up from 26 million in the same period last year , an increase of nearly 20% year-on-year . In the quarter, its average order value was $278, up from $ 227 a year ago . Net revenue per active customer was $478 in the past 12 months , an increase of 8.6% year-on-year.

Wayfair CEO Niraj Shah said : "We are working with suppliers to reduce costs and closely monitoring customer response to our higher-priced products across all product types. So far, we believe customers are generally accepting of the higher prices."

During the second-quarter earnings call, Wayfair executives also highlighted Wayfair Professional, which accounted for 9% of second- quarter sales.

Wayfair Professional, which launched in 2017, now has annual net revenue of about $1.5 billion, growing at a compound annual growth rate of 30%. Margaret Lawrence, vice president and general manager of Wayfair B2B and Perigold, said her division aims to serve more than 45 million businesses in North America and more than 30 million in Europe.

Margaret Lawrence said: “While we serve businesses across many industries, we are currently most focused on seven verticals: interior design, commercial office, contractors, property management, accommodation, education and food services.”

Regarding supply chain issues, Niraj Shah said that the situation of insufficient warehouses and logistics congestion is improving. "Our international supply chain services based in Asia are developing rapidly to support our suppliers." "However, the industry still needs to deal with a narrow range of warehouse and logistics options, as well as lower-than-expected delivery cycles and delivery times, which are unlikely to return to normal before 2022."

With the advent of Amazon's account ban, many sellers are exploring platforms other than Amazon to reduce risks. Judging from the financial report, although Wayfair's revenue has declined year-on-year, considering the factors of last year's epidemic and the growth of average orders and single customer revenue, Wayfair's performance is not bad, and home furnishing sellers can also consider it.

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