TikTok UK’s e-commerce function is open to Chinese sellers. Is this an opportunity or a challenge?

For Amazon sellers, the situation this year is turbulent and full of difficulties. They cannot fake orders, and the traffic costs are gradually increasing. If they are not careful, they will be warned or even threatened with account suspension. In addition, many big sellers have collapsed in the recent period, so sellers are trembling with fear and walking on thin ice.

Under such circumstances, sellers have to start looking at other cross-border e-commerce platforms. Recently, there was news that TikTok UK’s e-commerce function is open to Chinese sellers! Only 5% commission is charged!

In early July, according to a TikTok business trainer, the investment policy of TikTok UK has been released. As long as the business sellers have a Chinese business license, they can enter TikTok Shop and the goods can be shipped directly from China. Earlier, the small shop function of TikTok UK was only open to merchants with British company qualifications. This time, the policy is open to attract more sellers to enter the platform.

But what is the prospect of entering TikTok Shop? As we all know, TikTok has grown rapidly overseas in recent years, and many products have become popular on the Internet through TikTok's marketing. According to a study by eMarketer, the number of TikTok users is soaring.

According to the editor, TikTok has more than 19.4 million monthly active users in the UK, who spend an average of 85 minutes a day on the app. The largest age group of TikTok users in the UK is 18 to 24 years old, and young women are the main user group.

With a huge user base and the popular video function, TikTok's further e-commerce will inevitably bring huge traffic to sellers.

However, it is worth noting that TikTok acquires fans through content creation and then converts them into traffic, which is a completely different operation direction from the previous direct sales on Amazon. Moreover, even if there are relatively successful marketing methods in China, directly copying them to TikTok may not be successful.

Coupled with the impact of the epidemic, many social media have become more and more e-commerce-oriented, so the competition for TikTok's e-commerce will also be very fierce. In addition, TikTok's e-commerce process requires extremely important payment and logistics support. The platform does not yet have online payment methods, which is also an important obstacle to TikTok's expansion of e-commerce.

In short, the opening of TikTok's e-commerce function to Chinese sellers is undoubtedly an exciting news, but sellers must also be clear about the entry requirements of TikTok e-commerce, accurately identify user consumption needs, learn TikTok's e-commerce operating methods, master the traffic code, and seize the opportunity of TikTok selling products.

TikTok Shop is open to Chinese sellers