Spain's e-commerce market is expected to grow by 24% this year

On July 20, according to foreign media reports, the growth rate of the Spanish e-commerce market has slowed down compared with 2020, but the growth rate is still expected to reach 24% this year, and the average e-commerce expenditure will be between 40,000 and 45 million euros.

The survey shows that as the COVID-19 pandemic has eased, the growth rate of Spain's e-commerce market has slowed down, but it is expected that at least 80% of Spaniards will still participate in online shopping this year .

Currently, the population of Spain is about 25.8 million, with an online shopping penetration rate of 76%. They shop online an average of 3.8 times a month, compared with 3.5 times a month in 2020 and 3 times a month in 2019.

In addition to the increase in the frequency of online shopping, the average online shopping expenditure in Spain has also increased. According to statistics, the average online shopping expenditure of Spaniards is currently 68 euros (68 euros in 2020 and 64 euros in 2019). Among them, technology/communication (60%), entertainment and culture (59%), food (56%) and fashion products (56%) are the most sold product categories in Spanish e-commerce this year.

It is worth noting that online shopping is more popular among young people. Among all age groups, Spanish young people under the age of 34 make the most online purchases, with a penetration rate of 83%.

However, young people in Spain do not simply shop online. Many of them also choose to shop in a combination of offline and online methods, and the proportion of people who choose this consumption method is further increasing.

In addition, the survey shows that in the post-epidemic era, there is a gradual trend of using virtual assistants for shopping in Spain. Compared with 2020, the number of transactions using virtual assistants in Spain is increasing significantly, up 6 percentage points from the previous year.

Among them, 37% of users have experience using virtual assistants, and 22% said they have completed shopping with the help of virtual assistants.

At present, Spanish e-commerce is in a stage of vigorous development, but some problems are inevitable, such as the incomplete supervision of online stores, which leads to the leakage of customer information and causes harm to consumers. In response, Spain plans to promulgate a series of e-commerce laws to regulate the market.

Spain

E-commerce

Online shopping