Jimmy DeLaurentis continues to expand with launch of D2C website

James by Jimmy DeLaurentis, an interior decor and accessories brand , designs and sells luxury sofas, chairs, ottomans, beds, custom pet couches and luxury candles , filling a gap in the market for custom, luxury home furnishings and accessories .

It also recently launched an e-commerce-enabled direct-to-consumer website in response to the growth of online shopping for home goods over the past year.

The new site , powered by leading e-commerce platform Shopify, will drive consumer shopping through social media, allowing users to “pin” or save items of interest and purchase them through the site.

The new website is a refreshing change of pace for consumers, in keeping with the brand’s bold aesthetic. The easy-to-use site features bold , whimsical fabric swatches to help consumers explore every James by Jimmy DeLaurentis item.

Each item in Jimmy DeLaurentis' fully customizable upholstery product line comes with a variety of textiles, allowing users to view a variety of textile options. In addition, fabric and leather samples are also available for purchase through the website, allowing consumers to review custom order specifications before placing an order.

In addition to DeLaurentis’ collection, the site also features a curated selection from Interlude, a fashion-inspired line of modern home decor. DeLaurentis frequently uses Interlude’s pieces in his work, allowing consumers to create the same design aesthetic in their homes through one convenient resource.

“Our target demographic browses social media for information and then buys online, so this is the logical next step in the evolution of our business,” founder and eesigner Jimi De Laurentiis said in a press release .

Technology humanizes its new website design and makes its products pop, allowing consumers to truly appreciate its style and quality. It includes the latest launches in the luxury market, including the Milanese collection and the James Bear accessories line .

From this, we can see that Jimmy DeLaurentis is constantly expanding its e-commerce market. In the future, its specially designed and customized products will also be loved by consumers, so sellers who produce related products can also pay more attention to it.

USA

D2C

E-commerce