Seller satisfaction ranks second! Bonanza, a niche American e-commerce company, is also very popular

Today, e-commerce is developing rapidly and competition among e-commerce platforms is becoming increasingly fierce. In addition to e-commerce giants such as Amazon and Walmart, there are also some niche e-commerce platforms with great prospects in the United States. Bonanza is one of them.

The market is vast, with more than 5 million visits per month

Bonanza is a niche e-commerce platform in the United States. Sellers can use this platform to sell a variety of products such as clothing, electronics, jewelry, etc. It is known as the top alternative to eBay. For small and medium-sized sellers, the competition pressure is relatively small, and they can obtain high traffic that cannot be obtained on the Amazon platform. It seems to be a good choice.

Although relatively niche, Bonanza has a relatively wide market scope, with major markets including the United States, Canada, the United Kingdom and Germany. Its development has always been low-key, and it tends to pay more attention to the brand promotion of sellers on its platform.

So far, Bonanza has 35 million products and has attracted 50,000 sellers from all over the world. Sellers can easily build a webpage to list items. The biggest feature of the website is its simplicity and transparency. According to Bonanza data, the website has more than 5 million visits per month and more than 150,000 visits per day.

Although Bonanza's customer base is mainly from the United States, 25% of its traffic comes from abroad. Compared with other platforms, it is easier to open a store on Bonanza, and there is no additional platform fee. It only charges a 3.5% commission after the transaction.

Ranked second among the most popular e-commerce platforms for sellers

According to a survey by EcommerceBytes, Bonanza, which has always been low-key, ranked second among the top ten global e-commerce platforms most popular with sellers in 2020. The main evaluation factors of this survey include profitability and convenience. It can be seen that Bonanza provides great convenience and support for sellers.

It is worth noting that in the feedback from sellers, Bonanza's customer service quality, ease of use, and communication are rated the highest. Therefore, an important reason for Bonanza's success is inseparable from its emphasis on sellers.

In addition, Bonanza has a wide target audience, with customers of almost all ages. According to data, Bonanza's most popular products include men's and women's fashion, home furnishings, art collections, jewelry, etc.

However, to get more traffic, sellers need to become members and purchase traffic packages. Of course, some sellers complain that Bonanza does not have enough traffic. As a niche e-commerce platform in the United States, Bonanza has relatively little competition, but it still has a long way to go to have the same amount of traffic as Amazon and eBay.

Although Bonanza's traffic is far less than those of the e-commerce giants, its relaxed seller policy and simplified store opening process are relatively friendly to small and medium-sized sellers, and may be worth a try.

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