Amazon's account bans continue, and some small and medium-sized sellers' order volumes are starting to increase...

After the top-selling brands were blocked in May, more and more top-selling accounts have shown abnormalities in recent days, and even the second-tier sellers are not immune. However, in the next period of time, perhaps many sellers will be caught in this "account blocking storm."

There are reports that another batch of accounts will be blocked on Monday afternoon Pacific Time.

This news has caused many sellers who survived the last "massacre" to panic again. After all, this storm has affected the entire cross-border circle, and no one can stay out of it. In addition to the big sellers who were banned, those employees who were forced to resign in this storm are also among the "victims."

This "account blocking operation" is bound to be a bloodbath for the industry, as many big sellers have more than two brands blocked. But for big sellers, will they really be "done" if one or two brands die ?

For these big sellers, every demise of a brand means tens of millions or even more in inventory backlogs. Once the inventory is backlogged, the overall cash flow will be in trouble, which is undoubtedly a huge blow to a company.

Therefore, although the demise of one or two brands will cause heavy losses to major sellers, it is highly unlikely that those major sellers who "do not put all their eggs in one basket" will "go out of business". If it is determined that a brand is failing and cannot be reversed, a series of operations such as layoffs may follow.

At the same time, for small and medium-sized sellers, this crisis is more like an opportunity. Some sellers said that after the big seller accounts of the same category were shut down, their orders have begun to increase. This is both a crisis and an opportunity, with more room for growth.

Next, under Amazon's large-scale and continuous sweep, I wonder how many more sellers will be unable to escape ...

For sellers, the most important thing right now is to survive this storm! The most important thing is to abide by the platform rules, choose competitive products, and move forward steadily on the road of compliant operations.

Amazon

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