What is Cupshe? Cupshe Review, Features

Cupshe is a California-inspired swim and beachwear brand built on quality, price, comfort and style.

About Cupshe

·Cupshe was founded in 2015. Cupshe encourages consumers to explore the world, seek adventure, create the moments that matter most, and helps consumers feel confident and beautiful by wearing the right swimwear.

Cupshe aims to inspire “confidence and beauty” through redefined and affordable fashion. They sell trendy designs at factory prices, making fashion available to young women at the right price. Much of their success can be attributed to the high regard they place on their brand. And, they incorporate the Cupshe experience into every interaction consumers have with their brand, which is well received by consumers.

Brand Positioning

In 2015, when the brand’s independent website was first established, it did not focus on swimwear series, but was closer to the concept of a “grocery store”, with many and diverse products, no main product series, unclear brand positioning, and unclear product differentiation.

From 2016 to 2018, the brand's independent website began to gradually transform into a main swimsuit series, and the brand positioning gradually became clear. In addition, the styles, patterns, colors, etc. of swimsuits were continuously enriched, and some fashion elements were even incorporated, which was sought after by consumers.

In 2019, the performance of the brand's independent website can be described as "surprising". First, Cupshe began to enter the large-size swimwear market. The global obesity rate has been increasing, and inclusiveness for women has also become a hot topic. Secondly, Cupshe has also seen the rapid growth of the market for men's swim trunks and children's swimwear in recent years. On the basis of the main swimwear products, it has enriched the product line of swimwear and expanded the audience. Finally, Cupshe has also developed product lines such as swimwear capes and underwear. The fashionable and exquisite appearance has been well received by a large number of consumers.

Quality Control

Cupshe controls the entire process from design, production to after-sales.

At Cupshe, the design team believes that choosing the right fabric is the most important part of designing any garment, and personally selects fabrics that can ensure consumers' maximum comfort, allowing consumers to enjoy themselves on the beach with friends or at a pool party.

Cupshe has also set up a quality control team to ensure that every swimwear produced follows a strict evaluation. Product quality is also regularly monitored on-site during the production process and after the garments arrive at the fulfillment center.