To compete with Amazon, platforms such as Express open their websites to third-party sellers

Platforms such as Express, Urban Outfitters and J. Crew are trying to increase sales by offering products from third-party sellers through their websites to compete with Amazon.

According to foreign reports, the move is aimed at capturing shoppers browsing the internet. More and more retailers plan to offer a wider range of products to increase the chances of shoppers finding what they want on their websites and boost sales. However, retailers plan to stick with products that are more similar to their own rather than creating a marketplace like Amazon.

Despite this, Express said it is constantly expanding its operating categories, which have now expanded to new categories such as beauty, sportswear and men's grooming, and will continue to expand in the future.

Express CEO Tim Baxter said in a statement that his company built Express Marketplace to allow the company's customers to discover and shop new brands that complement its existing assortment.

Express Marketplace said it hopes to focus on its strengths to test and learn by entering more new categories and expanding its overall product assortment in interesting and relevant ways.

According to foreign media reports, the retailer will take a portion of each transaction, but the specific proportion is unknown. According to Express, although these products appear on the retailer's website, they are sold and shipped by other sellers.

Retail giants like Amazon, Walmart and Target have been leveraging third-party sellers for years. The model generates more revenue for Amazon — which launched its own marketplace more than 20 years ago — and increases exposure for sellers.

In his last letter to investors, Amazon CEO Jeff Bezos said that about 60% of sales on Amazon come from third-party sellers, which means that if more websites are open to third-party sellers, more sales will be achieved, so sellers can focus on it.

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