European pet e-commerce company Zooplus grows strongly, with sales exceeding 500 million euros in the first quarter

According to foreign media pet business world, Zooplus , Europe's leading pet e-commerce platform, recently released its first quarter 2021 financial report. Data showed that with the growing demand for pet supplies, Zooplus' total sales in the first quarter increased by 16% to 509 million euros , and sales in the 2021-2022 fiscal year are expected to reach 2.04 billion euros to 2.14 billion euros .

The report pointed out that thanks to the strong growth of gross profit margin and superb operational capabilities, Zooplus ' EBITDA in the first quarter was 4.5 million euros, almost half of the 8.1 million euros in the same period last year, and the profit margin reached 4.8%, compared with only 1.8% in the same period last year. It is reported that the increase in premiums, high profit margins and reduction in promotional activities during the reporting period caused the surge in gross profit margins.

In addition, Zooplus also achieved exceptional results in customer loyalty and recurring revenue during the first quarter of 2021. Zooplus continues to invest in its customer base with the help of powerful loyalty tools , and one of the main pillars of this strategy is the company's flagship "Subscribe & Save" program.

Among the old customer groups , the number of active customers of Zooplus increased by 15% year-on-year , and the total sales participating in the "Subscribe & Save" program also increased by 32%, accounting for 54% of the total repurchase sales , and the average sales per account increased by 83% compared with customers who did not join the program .

In addition, Zooplus ' own brand is also favored by European consumers. Zooplus' own brand business grew by 34% in the first quarter, accounting for 17.4% of total sales .

In this regard, CEO Cornelius Patt said: Zooplus's performance in the first quarter of fiscal year 2021 once again confirmed our rapid development momentum . Due to the surge in the number of pets , people's investment in pets has continued to increase, and pet facilities have become more upscale, making us a unicorn in the pet industry.

Over the past decade, pet ownership rates among Europeans have been rising , especially during the pandemic, when the number of pets has grown exponentially. It is estimated that the European pet products market will have a compound annual growth rate of about 6% , and by 2023 the European pet market could reach 49 billion euros , of which the online market share is expected to account for 38% , or 18.6 billion euros .

As Europe's leading online pet platform, Zooplus ' market share is expected to reach 9 % -10% by 2025 and 11 % -13% by 2030 .

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