As tablet demand increases, Korean companies target low-price market!

Due to the spread of the epidemic , the demand for tablet computers among Korean people has increased, so Samsung Electronics will expand its tablet computer production line and begin to capture the low-price market.

On the 20th, according to Korean industry and foreign media, Samsung Electronics is preparing to launch a new popular tablet model, the Galaxy Tab A7 Lite and the Galaxy Tab S7 Lite, in June.

As the name suggests, it is a lower version of the Galaxy Tab A series, and it is expected to accelerate the expansion of the tablet market with a lower price than the Galaxy Tab A series.

According to a person in the Korean industry, "As the epidemic spreads, working from home and remote teaching have become daily routines, and the demand for tablets has increased significantly , so companies such as Samsung are increasing production lines to cope with this situation ."

South Korean market research firm IDC said that last year Apple and Samsung held 32.5% and 19.1% of the tablet market respectively, with a gap of 13.4 percentage points between the two companies. This figure is down from 19.5 percentage points in 2019, and the competition between the two companies in the tablet market has further deepened.

It is understood that the shipment volume of tablet computers last year was 164.1 million units, an increase of 13.6% over the previous year.

Apple launched the 4th generation iPad Air and 8th generation iPad in October last year, and plans to hold a "special event" online on the 20th of this month (local time in the United States) to unveil the 5th generation iPad Pro.

In the domestic electronics field, Huawei, Lenovo and others are considered the pride of the nation, and they have all proven their strength.

Recently, market research organization IDC released a global PC market research report for the first quarter of this year. Data showed that Lenovo continued to maintain its dominant position in the PC market, ranking first on the list with a market share of 24.3%.

A big reason for Lenovo's success is that it has a rich product line all over the world. With a strong supply chain system, Lenovo can quickly meet the different needs of users.

In the post-epidemic era, remote work, online education, and home entertainment have become the norm. Whether it is a laptop or a desktop computer, the frequency of use in users' lives will increase significantly.

South Korea

flat

Low-price market