Health becomes a trend in online shopping; new groups working from home may affect the future of the consumer market

A new report from PwC shows that more people around the world have been shopping online since the pandemic , and many are turning to healthier shopping options .

The report, which surveyed 8,738 consumers across 22 regions, found that despite the impact of the pandemic , in-store shopping remains the channel of choice for consumers for daily or weekly purchases. However, mobile shopping continues to steadily accelerate as other shopping methods, including in-store shopping, decline .

Across most product categories, more people said they were shopping online or exclusively online than in-store or exclusively in-store. “Consumers clarified their online shopping priorities, emphasizing the need for fast and reliable delivery , ” the report said .

Online engagement also extends to social networks. More than half of consumers say they interact with digital platforms, and on average more than a third of respondents say they actively click on ads.

When it comes to grocery shopping in particular , all consumers say they are most willing to pay a premium for healthier options, local produce and sustainable packaging due to a variety of product attributes, regardless of whether they shop online or in-store.

The report also noted that the pandemic has prompted a group of shoppers to change their spending behaviors due to heightened concerns about health and safety, with nearly a quarter of respondents listing " enhanced health and safety measures " as one of their top two priorities when shopping.

In addition, those who work from home prefer a more digital, environmentally friendly lifestyle than those who work mainly outside the home. The report said that the pandemic has created a new group of people working from home , many of whom will continue to work remotely even after the epidemic ends. This huge change will not only shape the future of work, but the study shows that it may also affect the future of the consumer market because the behaviors of people who work from home and those who work outside the home are very different.

Additionally, external data from the United States suggests that people who switched to remote work during the pandemic may also have higher incomes and higher education than those who had to continue working outside the home . And global data also shows that those who have to continue working outside the home are more likely to work in lower-paying jobs.

In summary, the pandemic has changed consumers’ shopping behavior, and health has become a key concern for consumers. In addition, the increase in the number of people working from home may continue to have an impact on online shopping behavior.

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