70% of consumers quit shopping due to slow loading! Pay attention to these factors that affect purchases

A study by Sitecore found that 70% of consumers will leave an e-commerce website and jump to another e-commerce website because they don’t get results after clicking a few times.

At the same time, the report also shows that since the outbreak, consumers have put forward new requirements for the use of e-commerce websites, and new characteristics have emerged in their usage habits. This means that sellers will lose customers more easily if the shopping experience is not good, while efforts to improve the shopping experience will make it easier to gain new customers.

First of all, 65% of consumers have little patience for slow or poorly performing websites. Moreover, more than 53% of Internet traffic comes from mobile devices. If the seller's website does not perform well on mobile devices, it will be easier to lose customers.

Secondly, 42% of consumers will be less loyal to the brands they usually buy because of online shopping . Currently, 7 out of 10 shoppers buy some groceries online every month. And due to the convenience of online shopping, nearly half of consumers may give up the brands they usually buy because of other factors.

According to another data, high shipping costs and hidden costs will cause 44% of customers to abandon items that have been added to the shopping cart. 19% of customers will choose to quit when they do not trust the payment system, and slow payment processing will also challenge users' patience.

Another factor that influences consumers' shopping choices is price. A survey of American consumers shows that although people are excited about the global promotion of vaccines, unknowns and inconsistencies will delay economic improvement. Consumers are cautiously optimistic about this. However, according to a Forbes survey, 50% of Americans still lack confidence in their personal finances. As of February this year, 57% of consumers felt that the epidemic was "out of control" or "getting worse", and 90% of respondents still said they were "somewhat worried" about health risks. Therefore, 80% of consumers care more about the cost performance of goods, and 52% of consumers will choose to shop in low-priced stores. Only 13% of consumers care more about quality.

For consumers who care about prices, keywords such as low price, promotion, and coupons are keywords they are very happy to search for, and are also the strategies they will prefer when shopping.

consumer

Consumer Behavior