Total sales up 75%, more people buying luxury goods online in South Korea

It is reported that the new coronavirus infection has led to an increase in non- face-to-face consumption , and the number of customers purchasing famous brands and luxury goods online in South Korea has also increased.

On the 7th, according to statistics from online luxury e-commerce Must-It, the total sales of Louis Vuitton , Chanel , Hermès , Prada , Dior and Gucci products increased by 75% over the previous year.

According to statistics, Dior's sales growth rate was 484%, ranking first , followed by Chanel ( 111%) , Prada ( 94%) , Louis Vuitton ( 91%) , Gucci ( 58%) and Hermès (51%).

Among them, Gucci and Louis Vuitton have a higher proportion of male customers, while Chanel and Hermes have a higher proportion of female customers.

Among Louis Vuitton's products , the "Pochet Toilet 26 Monogram Handbag " was very popular, Prada's "Tesuto Chain Strap Hobo Bag" showed high popularity , and Chanel 's "Classic Wallet" and Dior's "Saddle Wallet" were also included in the list of popular products.

Popular products from major brands include bags, belts, wallets and bracelets , which are warmly welcomed by people.

Must-It provides same-day delivery service for high-priced luxury goods. As long as the delivery fee is from 7,000 won , the goods can be received within an average of 3 hours in Seoul, Incheon and the metropolitan area. The Hermes Burkin 30 John Print, which costs about 40 million won, is also available for delivery.

"With the recent shopping trend shifting from offline to online, the psychological barrier to online luxury consumption seems to have been lowered, and many high-end luxury brands have opened their own online shopping malls , " said a Must It official .

The fashion industry believes that the revenge consumption caused by the epidemic has also affected the sales of luxury goods. Revenge consumption refers to the phenomenon that consumption that has been suppressed due to external factors suddenly erupts.

During the spring sale season, sales at major department stores increased by 40% to 70% over last year , with the brand-name product category leading the way, driving overall sales . Modern Department Store's brand-name sales increased by 121.5% over last year , driving overall sales.

South Korea

Online Store

Luxury