Steven Madden, an American shoe company, has strong e-commerce momentum

In 2020 , the e-commerce business of American fashion shoe distributor Steven Madden was strong , with revenue soaring 36% in the fourth quarter and e-commerce profit margins increasing significantly for the third consecutive year .

Founded in 1990 and headquartered in New York, USA , Steven Madden is a company that designs and sells a variety of popular shoes. The company distributes its brand products through brand specialty stores, e-commerce websites, department stores and brand-name stores. During the pandemic, the e-commerce business has been a bright spot for the company. Its increased investment in digital marketing and consumers' enthusiastic acceptance of features such as "try before you buy" have contributed to its performance.

According to the data , the company's e-commerce division maintained its growth momentum in the fourth quarter of 2020 , with revenue soaring 36%.   In 2020, the company's e-commerce revenue grew by about 50%, compared with a 58% increase last year. It is worth mentioning that its e -commerce profit margin has increased significantly for the third consecutive year.  

Affected by the epidemic, the company's entire wholesale business continued to be sluggish in the fourth quarter of 2020. It took actions to respond to the challenges caused by the epidemic, such as quickly adjusting product categories to cater to changes in consumer preferences, strengthening digital initiatives, and managing expense structures.

On the delivery side, the company has also significantly accelerated its digital commerce efforts by increasing digital marketing spending, improving data processing capabilities, launching a try-before-you-buy payment facility, rolling out buy online, pick up in store, and introducing advanced delivery and return options at its full-price retail stores across the United States.

In addition, Steven Madden plans to acquire California women's clothing company BB Dakota , hoping to expand its clothing category through this acquisition. At the same time, its management is focusing on expanding its business globally , and these initiatives are likely to contribute to the company's operating income.

Global e-commerce is constantly developing, and the United States, as a relatively mature e-commerce market, is still showing a growth trend. As e-commerce becomes increasingly mature, the demand for online data analysis and processing increases, and more and more companies are beginning to digitally transform and develop their e-commerce businesses.

Online Shopping

E-commerce

USA