Lazada Bday sale sees 100% increase in buyers, sales exceed $1 million!

The results of Lazada’s 2021 Bday promotion are out. What kind of achievements did it achieve this year?

It is reported that during this year's Bday promotion , Lazada once again set a new record, with all the data being very impressive, allowing many sellers to once again feel the charm of the platform.

The core highlight of this Bday promotion is " entertainment consumption ". Lazada invited more than 100 popular stars to participate in the online Super Party, which was viewed more than 5 million times . Six countries were broadcast live simultaneously, and consumers in various regions celebrated the promotion together.

Compared with the Bday promotion in 2020 , the number of buyers on the platform this year has increased by 100% , and more than 20 brand merchants have achieved a single-day sales volume of over one million US dollars.

The maximum amount of money in the shopping cart at the Singapore site exceeded US$8,000; the sales volume of pleated skirts at the Indonesia site exceeded 10,000 pieces in a single day; the number of orders at the Thailand site exceeded 170,000 in nine minutes...

In addition, the volume of packages shipped out on the first day of the Bday promotion was twice that of 2020. Among them, within 12 hours after the start of the promotion, the sales of women's fashion products increased at an astonishing rate, increasing 10 times compared to usual days!

Traffic superstars, game interactions and live broadcasts have attracted the attention of consumers in Southeast Asian countries. The combination of entertaining content and shopping has allowed consumers to experience more of the fun of shopping, improved their shopping experience, and increased sales for sellers on the platform.

On March 27, the number of online live broadcasts by LazLive merchants increased by 180%, and the transaction volume soared by 670%! This data once again proves the charm of "entertainment consumption".

In addition to live broadcasts, game interactions also attracted a lot of attention. The editor learned that during this year's Bday promotion , more than 2,300 brands set up coupons, and platform users could easily get gifts or discounts during the game, which greatly improved user stickiness and order rate. Data shows that platform users spend twice as much time on LazGames as on weekdays.

During the Bday promotion , Lazada relied on its powerful logistics and transportation network and worked with merchants to provide consumers with better services. The first order took only 8 hours from generation to delivery .

Lazada

Southeast Asia