Total transaction volume jumped 1.8 times, Japan's 2021 "Super PayPay Festival" hit a record high

Yahoo Japan announced that on the last day of the "Super PayPay Festival", the combined transaction volume of "Yahoo! Shopping" and "PayPay Shopping Mall" set a single-day record.

Yahoo Japan held the "Super PayPay Festival" from March 1 to 28, 2021. On the last day ( March 28 ) , the total transaction volume of "Yahoo! Shopping" and "PayPay Shopping Mall" was about 1.8 times higher than the last day of the previous "Super PayPay Festival " (November 15, 2020), setting a single-day record.

The following is a summary of the sales of stores in the campaign and the provisional ranking of products for the Super PayPay Festival 2021. In addition, these are provisional values ​​calculated on March 29 and are based on sales.

No. 1: Dyson V7 Slim (vacuum cleaner)

No. 2: Denki Bali Brush

No. 3: Canon Epilator

No. 4: AirPods Pro

No. 5: PopIn Aladdin 2 (smart projection ceiling light)

No. 6: FANCL Adult Calorie Restriction (Functional Food)

No. 7: Microsoft Surface Pro 7 (Laptop)

No. 8: Medalist One Day Plus contact lenses

No. 9: ReFa BEAUTECH DRYER

No. 10: ReFa FINE BUBBLE S (shower head)

Yahoo Japan provided the following explanation of the sales of the top stores:

In such   At home appliance stores such as " Kojima PayPay Mall " , " joshin web ", and " Yamadadenki PayPay Mall " , cooking appliances such as automatic cooking pots and tableware, as well as high-priced home appliances such as LCD TVs and washing machines are popular . In addition, beer and rice from "LOHACO PayPay Mall Store" and T-shirts and sneakers from "ZOZOTOWN PayPay Mall Store" are also popular.

In addition, judging from the best-selling rankings of different products, as the "time at home" increases, beauty appliances that can be used at home, such as facial beautifiers, hair removers, and hair dryers, are particularly eye-catching. In addition, daily necessities such as nutritional supplements and contact lenses also tend to be purchased in large quantities during this period.

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